When Prof Mark Reed came and did an impact workshop at the University recently, the transformative effect he had on the audience was wonderful to behold. I could almost see eyes lighting up and weights being lifted as he spoke. To many, ‘impact’ is an intimidating mountain they have been asked to climb, and a considerable number don’t feel that they have the necessary tools or map to do so. Reed was like an experienced guide at basecamp, handing out the crampons, the rope and the carabiners, sketching out the best route to the top, and then stepping back with arms thrown wide, inviting them to take the first steps.
This books offers up the same approachable, practical level of support. Reed starts by recognising that it’s not the academics’ fault that they don’t immediately ‘get’ impact. ‘We have been trained how to do research, not how to generate impact,’ he begins. ‘This means many of us feel unprepared and out of our depth when we think about working with people who might be interested in our research. It is hard to know where to start.’
This books offers up the same approachable, practical level of support. Reed starts by recognising that it’s not the academics’ fault that they don’t immediately ‘get’ impact. ‘We have been trained how to do research, not how to generate impact,’ he begins. ‘This means many of us feel unprepared and out of our depth when we think about working with people who might be interested in our research. It is hard to know where to start.’




