Friday, 9 October 2015

Exclusive: Design of REF2020 Logo Revealed

With just fifty months until the likely submission date for the next REF, HEFCE has announced the design for the REF2020 logo.

The design was revealed at a showbiz ceremony in the heart of Bristol's glittering Abbey Wood. An expectant crowd of literally tens - or ten - of Higher Education's finest celebrities gathered to drink mulled cava and eat slightly stale Hula Hoops and listen to the announcement.

'This is a very exciting time for everyone here,' gushed Hermione Autobahn, HEFCE's Director of Creativity and Peripherals. 'A huge number of very exciting designs were submitted, and it was tremendously hard to select the final design. Many seemed a little fixated on ideas suggestive of long jail sentences, heavy workloads, and barcodes. Patrick Macgoohan seemed to feature quite prominently in many of them.'

However, we wanted something bold, fresh and young, whilst giving a nod to the past. So, without further ado, let me show you...the Face of REF2020!'

With a panache that suggested long hours practising in front of the mirror, Ms Autobahn pulled a cord and swept back a pair of little curtains to reveal the design. 'Look on my works, ye mighty, and despair!' she thundered.


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