What's in a Name?

Rotwang in his earlier days

In September the Royal Society announced it would be introducing a new grant application system. Now read on.

A marble-lined room in 6-9 Carlton House Terrace. A liveried footman is serving drinks to members of the Grant Application System Naming Sub-committee Working Group. 

Prof Rotwang (male) [looks at his pocket watch]: Well, we don't seem to be making much progress.
Prof Honeydew (male): I'm afraid not, Rotwang. No names seem to capture the modernity, the thrusting 'now-ness' of the Society.
Prof Banner (male): How about...the Newton System?
Everyone groans. 
Prof Rotwang (male): Yes, thank you, Banner. But I fear that going back 500 years might not speak to many of modernity.
Prof Banner (male): But he was rather good.
Prof Rotwang (male): That's as may be. But I think we've exploited him somewhat excessively already for naming things.
Prof Banner (male): Yes, I suppose so.
Silence.