In a move which shocked the sector, the AHRC has appointed Gregg Wallace as its Creative Economy Champion.
'Gregg is the ideal appointment,' gushed a spokesman for the AHRC. 'His focus will be on enhancing and extending the AHRC’s reach in the creative economy, emphasising the importance of arts and humanities research in generating impact across the sector.
'Oh, and improving its buttery biscuit bases, That will be essential.'
Any relation to Prof Andrew Chitty is entirely coincidental.