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Friday, 23 September 2011

Kellogg's Neutrinos

Exciting news from the world of particle physics today. Apparently Italian researchers have discovered a particle that travels faster than the speed of light. Whilst this is exciting as it has the potential to overturn Einsteinian relativity, it's far more exciting as it offers Kelloggs the chance to build a new breakfast cereal around the name of the new particle, 'neutrinos'.

'Neutrinos' combines the best elements of 'new,' 'nutrition' and 'Cheerios', with the added element of unbelievable speed. So get your sugar-fuelled brains into gear and think of a strap line for this delicious breakfast treat that will inspire a new generation of scientists. I'll start you off:

'Late for school? Want breakfast but don't have time? New, nutritious Neutrinos are faster than the speed of light, and tastier than Schrodinger's cat.'

Hmm. On second thoughts...

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