They highlight the need to keep it simple, and understandable to a general audience.
They quote Dr Shaun Stevens, an EPSRC Leadership Fellow, who suggested that applicants should 'make it accessible -- so minimal technical language: certainly none at the beginning and, where there is some, it should be explained. I would say there are (at least) two approaches: either treat it like a summary of a popular lecture, so it is in teaching mode, explaining basic concepts at the beginning and then trying to give a vague idea of the mathematics involved; or do it by analogy (a la Sarkozy) without really explaining any of the mathematics at all.'
They quote Dr Shaun Stevens, an EPSRC Leadership Fellow, who suggested that applicants should 'make it accessible -- so minimal technical language: certainly none at the beginning and, where there is some, it should be explained. I would say there are (at least) two approaches: either treat it like a summary of a popular lecture, so it is in teaching mode, explaining basic concepts at the beginning and then trying to give a vague idea of the mathematics involved; or do it by analogy (a la Sarkozy) without really explaining any of the mathematics at all.'
If you are curious about the Sarkozy reference take a look at Shaun's grant proposal from 2008.
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