Dan Stern, a PR man writing in the THE, suggests that academics need to fully engage with what the market wants. 'In order to succeed, you are going to have to learn to relate your research to the outside world. Put on your lipstick, do your hair and go out and sell, baby, sell. The innovation system demands that communication takes place throughout the life cycle of the project and beyond.'
The full article is available here. Sceptical comments follow.